Do you want to build up a reliable customer base? Then, it is a must to learn how to write a business proposal to tell how your potential client will benefit from your offer. The key goal of a proposal is to persuade the company that they will enjoy the advantages of doing business with you. The most common mistake of most businessmen is to create a business plan instead of a proposal. These are two different things, and they shouldn’t be mixed up.
Writing a business proposal, you aim to sell your goods/services, not your business. Want to find new clients, spending minimum time and effort? Then, check expert tips on how to write a business proposal that will help you secure an agreement. Remember that if you lack the time or skills for writing a good proposal, you’d better ask for professional help in order not to fail.
Start with a Title Page
A title page is a must for each document. A business proposal isn’t an exception. You need to write your company’s name, the name of the customer you refer to your proposal to, mention the date and the name of the proposal itself. It’s very important to structure a title page correctly, avoiding errors. Remember that any misprint will spoil the first impression of you.
Compose a Table of Contents
Creating a table of contents makes it easier for your client to understand what will be in the proposal. You can send it via standard or electronic mail. If you choose the second one, compose content so that the person could click on each point and move to it instantly. It is very easy to navigate through the document using clickable content.
Provide an Executive Summary
An executive summary is a section where you present advantages your potential client will enjoy if doing business with you. Tell about everything in detail for the client not to have any additional questions. The summary should be clear and concise. Your purpose is to persuade the client that you can help him deal with the problems of his company. Make sure that you have outlined all the important points. Do your best to describe all the pros you can provide your client with so that he doesn’t have doubts that your cooperation is the best thing that could happen to him.
State the Problem
It is one of the major sections of your business proposal. How to write a business proposal so that it sounds very convincing? Tell why the client should contact you and how exactly you can solve his problem. Your potential client shouldn’t have doubts that you are aware of the problem and have the most prospective solution to it. So, give reasons why he must choose you.
Provide a Solution
Do you know how to help your potential client? It’s high time to share your great ideas on what strategy you are going to use to deal with the customer’s problem. One thing to keep in mind: your task is to write a business proposal that will be tailored to the needs of a specific client. It isn’t a good idea to create one business proposal for several clients as the customer should feel that you’ve composed a proposal for him only. Explain in detail what approach you are going to apply to solve the problem, clarify what methods you’ll use, and how fast you will realize your proposition.
Share Your Qualifications
It’s very important to build trust with the customer. How can he be sure that you have all the necessary knowledge and skills for solving his problem? Tell the client about your qualification and experience in solving similar problems. It’s great if you can include recommendations written by other customers. Success stories always have a positive effect on the client.
Include Pricing Options
Price is one of the crucial factors that the client will take into account when making a final decision. Make sure that your services are priced reasonably. You should include the price list for all the goods and services you propose to the client to navigate easily and calculate the price he will need to pay for your help.
Specify the Terms and Conditions
It’s the section where you tell about all the agreement details like the term of solving the problem, pricing, etc. Tell when you will be able to provide the client with the customized problem solution and what conditions you need to do this successfully. Check this section twice before you submit the proposal not to miss anything important.
Leave a Space for Signatures
After you have specified all the details of the proposal, make sure you have left space for a signature. Your client should know that it’s a legal document that has its power. When signing a proposal, the client agrees to all the terms and conditions mentioned in the proposal.
Tips for Better Proposal Writing
Here are some useful tips for successful business proposal writing. Follow them, and you will definitely succeed.
- Write an outline. Think about all of the ideas you’d like to include in the proposal. A well-written detailed outline will make the process of writing much faster and easier.
- Collect all the necessary information. Make sure your proposal includes illustrative materials, tables, charts for a better understanding of what product you offer.
- Add positive testimonials from real customers. They will help make the final decision.
- Make a video. It’s a good idea not just to tell about your goods and services but to show what they are.
- Edit and proofread your business proposal. Make sure there aren’t any kind of errors.
To Sum Up
Make sure you know everything about the needs of your potential client and prepare a customized proposal. Check a high-quality template and write it step-by-step following the structure in this article. Remember that you can count on getting positive feedback only if you manage to attract the client’s attention. It’s possible if you write a high-quality proposal that is well-organized and structured. Don’t you want to take risks? Then, you are recommended to ask professional writers to check whether your proposal sounds great or some improvements are required. Experienced writers will polish your proposal so that the client will say “Yes.”